Our adventures and
Apprenticeships in the world
of innovation

Iberia becomes the first Spanish airline to offer onboard Wi-Fi from Starlink, the world's most advanced satellite constellation, engineered by SpaceX. The introduction of this technology is part of Iberia’s commitment to innovation and transforming the customer experience under its Flight Plan 2030 strategy.

Iberia is today launching its app on ChatGPT, the latest evolution of its AI-powered conversational experience, at South Summit, one of the leading international innovation and entrepreneurship events.

Iberia has once again been awarded the award for the most innovative company in the airline sector, according to the Spanish Innovation Index (IEI) promoted by the Carlos III University of Madrid (UC3M), which recognizes the real impact of innovation on consumer perception. This recognition consolidates the company's strategic commitment to artificial intelligence, advanced connectivity and sustainability as axes of transformation, reinforcing its position as a reference in commercial, digital and social innovation within the airline sector.

Iberia is set to offer all its customers a new and improved onboard connectivity system. IAG, the airline’s parent group, has just signed a strategic alliance with Starlink, the world’s leading satellite internet provider developed by SpaceX.

Iberia launches the SAF Circle community, a corporate program with the objective of promoting the use of sustainable aviation fuels (SAF). It allows its customers to contribute to the reduction of part of the Scope 3 emissions generated in corporate travel and cargo transportation with Iberia, encouraging the use and development of sustainable aviation fuel

Iberia will participate in the World Aviation Festival (WAF) 2025, one of the main global aviation events, with several presentations on customer experience, innovation and investment in new technologies. Our representatives will be at different panels and talks, sharing Iberia's vision on how to improve the travel experience, promote digitalization and explore new opportunities for collaboration through the Innovation HUB.

International Airlines Group (IAG) has selected a record 29 start‑ups to join the 2025 IAGi Accelerator, marking the largest cohort in the programme’s nine-year history. Hailing from 11 countries, these innovative companies will collaborate with IAG’s airlines on solutions capable of scaling across the aviation industry.

All4Zero launches a new call for solutions to accelerate industrial decarbonization. Iberia Innovation Hub supports this initiative, which focuses on water circularity, CO₂ management, recycling, and renewable fuels, offering selected projects the opportunity to develop proof-of-concepts with leading companies.

Iberia Lab, Iberia's open innovation laboratory dedicated to generating new ideas and solutions through the participation of its employees, celebrated its third edition with more participation and ideas than ever: more than 800 proposals. Iberia Lab is a space where employees come up with ideas to solve strategic challenges or improve aspects of the company's operation.

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Iberia Líneas Aéreas de España, S.A., Spain's flagship airline that operates an extensive flight network across Europe, Latin America, North America, Asia, and Africa, has selected AWS as its preferred cloud provider to accelerate its digital transformation.

Iberia today launches Iberia GPT, a new conversational assistant on ChatGPT that helps customers plan their trips in an inspiring, agile, and personalized way. Available starting today in the GPT Store, this solution becomes the first initiative of its kind launched by an airline.

Today at Espacio Iberia Buenos Aires, the pop-up store opened by the airline in the Argentine capital, Iberia presented its Innovation HUB, a new platform that brings together and gives visibility to its entire history and commitment to innovation. With this initiative, the airline seeks to consolidate itself as a benchmark in technological transformation, excellence in operations, sustainability and customer experience in the aviation industry.