Transforming the travel experience

Our goal is to innovate throughout the entire travel experience. Both in what our customers experience and in operational excellence, always with an eye on sustainability. Below you can find some examples:

Startups, Alliances and Ecosystem

Boosting startups and alliances

We collaborate with the ecosystem to accelerate success and maximize
the scope of innovation.

Aiir Innovations

The collaboration with Aiir Innovations has allowed us to incorporate artificial intelligence to increase the efficiency of the boroscopic inspections that we carry out daily on the blades of aircraft engines.
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Beder

Beder is defined as a mix between TikTok and Tripadvisor. Your solution can help drive customer engagement at the top of the funnel, using compelling content to drive online sales conversions.
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BoB

Bag on Board is the best way for passengers to forget about carrying their luggage and waiting at the airport for their bags and focus on enjoying their trip thanks to the pick-up and check-in service.
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Sostenibilidad

Gravity Wave

Together with Gravity Wave, we collect plastics from the Mediterranean Sea and its ports and transform them into useful objects, exploring new forms of circular economy
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Sostenibilidad

Háblalo x Iberia

Designed under the concept of universal accessibility, Háblalo is the app that improves communication for people with hearing disabilities, language barriers or other communication difficulties.
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Renacen

The collaboration with Renacen allows our customers to immerse themselves in a world of virtual reality through which they can learn about our cabins, our experience or choose the seats for their next flight.
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Sostenibilidad

Smartvel

Thanks to the collaboration with Smartvel, we are able to provide destination information in a continuous and accurate manner, adapting it to the constant changes in the environment.
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Technis

Implementation of video analytics systems to improve the operation of our VIP rooms with a direct impact on the experience of our customers.
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Sostenibilidad

New Products

Creating innovation
From the inside

We drive innovation from within, creating unique products that transform 
the experience of our customers and they empower the business.

Apple AirTags

We became one of the first airlines to partner with Apple to integrate AirTag information into our operation, allowing our customers to share the location of their luggage, improving efficiency and experience.
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Iberia's ChatGPT app

Iberia's ChatGPT app is evolving to help customers plan their trips more naturally and flexibly, allowing them to discover destinations, compare options, and prepare for their next journey.
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It All Starts With Me

It all starts with me is a recognition league aimed at employees whose work directly impacts customer satisfaction. Through a scoring and classification system, participants can monitor their performance, compare themselves with their peers within their collective and improve their performance. Points are earned in three ways: customer satisfaction, direct recognition and training challenges.
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Maridae

En Maridae contamos con el Club de las 50 mejores marcas para nuestros clientes más sibaritas. Un espacio exclusivo de bodegas que impulsan el prestigio de la marca España en el mundo.
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Mi Iberia

Iberia customers can enjoy a new personal area, Mi Iberia, designed to facilitate self-management and personalization of the user experience of their flights with Iberia. This is a useful tool before, during and after the trip, with a design focused on a more intuitive and attractive navigation.
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Omnichannel

One of the main success stories of projects that began with an innovation pilot and then we scaled up has been that of omnichannel. In the second edition of iAGI Accelerator, we identified a startup together with which we decided to co-develop a new chatbot service for the iberia.com website called iBot.
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PACA

PACA (Proactive Automated Customer Assistance) revolutionizes airline operational monitoring both in-flight and at the airport by digitizing operations to automatically anticipate and manage disruptions.
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Solidarity AVIOS

This initiative allows Iberia customers to donate their Avios in order to support an NGO of their choice that fights for child health, disadvantaged children and the integration of groups at risk of exclusion.
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Starlink

Iberia is introducing Starlink to take onboard connectivity to a new level: free, high-speed WiFi available throughout the entire flight. This first milestone marks the beginning of a more connected, seamless experience that aligns with how our customers live, work, and communicate today.
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Turnaround Manager

The Turnaround Manager (TAM) is the central tool that provides visibility and communication to all the teams involved in this critical airline process, thus ensuring our commitment to punctuality.
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