Renacen

Renacen is a leading Spanish startup in customer experience and virtual reality, chosen by Iberia for IAGi Accelerator. Thanks to Renacens, we took our first steps in Virtual Reality, in the Metaverse and NFTs. Currently, the use of its 3D SeatMapVR product has already been extended to the entire Iberia fleet, including Air Nostrum and Iberia Express. And in addition to the use in the selection of seats, they have also developed virtual tours, experiences for marketing and fairs and other types of 3D content for Iberia.
Objectives
01
We allow our customers to know our fleet in detail
02
We offer the possibility to customize the trip by selecting a seat
03
Improved conversion in the purchase flow

Impact
+1.5%
Improved conversion to seat sales
100%
Available for the entire Iberia fleet
3
Iberia spaces created in the metaverse

” Our alliance with Iberia not only drives the evolution of our technologies, but it also allows us to explore new horizons in innovation. Through initiatives such as IAGi Accelerator, together we have succeeded in developing solutions that enrich the passenger experience and promote synergy with the airlines of the IAG group. ”













