Iberia receives the award for the most innovative airline from the Carlos III University of Madrid

The UC3M recognizes “the excellent results obtained in 2024 in the field of innovation and their impact on consumer perception”

Among the latest innovation projects launched by Iberia are the collaboration with Apple to locate luggage using AirTags or Hablalo, the app to eliminate communication barriers

Iberia has been awarded the award for the most innovative company in the airline sector in recognition of “the excellent results achieved in 2024 in the field of innovation and their impact on consumer perception”.

The prizes were awarded at the 3rd Conference of the Spanish Innovation Index held by the Carlos III University of Madrid at its Puerta de Toledo campus. At this event, UC3M performs an in-depth analysis of business innovation from the consumer's point of view. To this end, they have collected the opinion of more than 20,000 clients to find out their perception of the level of innovation of a group of companies that represent more than 70% of family spending in Spain.

Martín Beitia, Iberia's Innovation, Design and Research Manager, has received the award. “It's an honor that they recognize the work we're doing from innovation, with new products such as My Iberia, the Iberia app reels made with Beder, the collaboration with Apple to locate luggage using AirTags or Hablalo, the app we just released to eliminate barriers to communication. All these projects improve the travel experience of our customers and create more personalized and inclusive travel experiences,” said the airline's Innovation, Design and Research manager, who received the award from Cristina Castejón, Deputy Vice Chancellor for Entrepreneurship at the Carlos III University of Madrid.